Key Elements of Effective Logo Design
A lot of companies have designed logos that are quickly identifiable all over the world. Imagine Coca-cola or McDonald’s or FedEx. But what exactly makes these logos different, not only as symbols of companies or brands, but also as cultural icons? But what really sets these logos apart such that they no longer only represent companies or organizations, but have also become cultural icons? But what makes these logs so unique that they no longer just stand for brands or organizations, but have also evolved into powerful cultural symbols?
If you must design a logo, design it like the giants: straight and to the point. Stay away from fancy fonts, cryptic graphics or fancy color combinations. The best thing to do is go for a single object that will be a symbol for the organization or company, and add only minimal text, if any. This will make the logo instantly identifiable and associated with the brand, as well as incorporated into culture.
A lot of well-known logos make use of shapes and patterns. Clear lines and common shapes are a quick way to capture the consumer’s attention, and also embed the logo into their minds.
When advertising was new, logos used to have more detailed, sophisticated designs. Combining different elements like words, shapes and graphics into a single logo was commonly done. Companies essentially wanted to tell consumers all that they believed should be known about their brand. This method is still used today, both by old companies who have maintained the same design from day one, and newer companies that want to give their logos a rustic feel.
Color is an important component of any logo design, having the ability to bind directly with a brand. Colors can evoke a variety of emotions in customers, so you need to choose the right color schemes that will best represent your company or organization’s values and purposes. For instance, red conveys boldness and passion, while green is associated wih health and peace. Take note that color associations are not purely of the mind. Studies have actually proven how certain colors can influence people’s memory.
Memorability is one of the most important properties of successful logos. In other words, a logo must be easy to remember and stay remembered even beyond the brand’s heyday. Picture American Online. It’s awfully outdated, but is there someone who can look at that iconic triangle or yellow running man without being reminded of their “You got mail!” days?While we’re extremely past it, can anyone look at the iconic yellow running man and not go straight back into the era of AIM messaging?It’s out-of-this-world outdated, but can anybody look at the iconic triangle and not be flooded with memories of their dial-up or “You got mail!” days? Truth is, while AOL is no longer a force like it was some two decades ago, it still has the power to create instant recognition.
When you talk about designing a logo, there are different decisions that you have to make. However, in the end, it’s all about combining various design elements that best stand for your brand or company.