Buyers nowadays want to have more control over their destiny. They love how the Internet makes it faster and easier for them to answer or solve their questions or problems. They don’t want to be force-fed sales pitches. With monthly Google searches reaching 10 billion in number, it is clear that people want to be in charge. They also listen to each other on social media and review sites.
Usual outbound marketing methods imparting one general message to all are now less and less effective. Everyone is throwing marketing emails in the trash, blocking ads on their browsers or not paying attention to commercials. On the other hand, inbound marketing offers results that are more targeted and tangible.
If your budget is hefty, it’s easy to assume that outbound marketing is right for you. Billboards, print ads, TV ads – all these can get so expensive yet none of them offer any guarantees in terms of ROI. When you buy enough ads and launch enough campaigns, you will surely grab attention. But whether that attention comes from your intended audience or not, is a different story.
On the other hand, inbound marketing calls for smart and lean thinking that allows you to gain customers without using brute force. Instead of just delivering your message, it educates your readers. You may have a small budget for marketing, or you may be looking to cut your existing budget. Your costs will still be considerably lower compared to an equivalent outbound campaign. In fact, with so many free or inexpensive platforms out there, you can even jumpstart your inbound campaign for almost nothing.
Facebook and Twitter are free, along with WordPress for your blogging and SEO. Marketing software companies also offer some of their products for free, and they are always good for those who are starting out. When you have all of these tools at your disposal, it’s easy to understand why you should go with inbound marketing.
Because of the lower costs of inbound marketing, you automatically have better ROI opportunities, but it doesn’t stop there. When you have data from your readers and prospects, you can make better decisions, including which types of activities you should be spending more time on.
An inbound data campaign is perfect for data geeks who want to crunch the numbers and improve their efforts. From the time they arrive on your website up to the time you seal the deal, you can see and analyze each step of the campaign.
You will know how these people reacted at every stage of their journey as consumers, and you can experiment on different methods to know which one is the best.